
business class) to meet prospective clients and grow her business.

a resort in Barbados) and travel accommodations (e.g. In an article for Planners Lounge, Liz Taylor, Managing Director of Taylor Lynn corporation, describes how she chooses her vacation destinations (e.g. Once you have a suitable portfolio and website, figure out where your potential clients are—and spend time there so you can build relationships and network. Network with prospective high-end clients.
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You will have to cover the expense, but it gives you an opportunity to share your creative, luxe ideas and feature them on your website—and your clients will appreciate the posh, free additions.Ģ. Use relationships you’ve developed in the industry to help you at the beginning ask photographers and other vendors to donate time and services in return for the advertising opportunity.Ĭonsider asking clients if they’ll let you include high-end elements in their events at no cost. Photograph your creations to use on your website and promotional materials. Imagine your dream clients, and design tablescapes, arbors, and distinctive guest seating charts with them in mind. Check out the font flourishes on DebiLily’s lookbooks, the hip style and energy showcased on MKG’s landing page, and the large-scale color and opulence in David Tutera’s event gallery. The look is critical: High-end clients want to see what’s unique about your offerings. When you’re ready to start handling high-end events, you need a luxury-specific website and portfolio. Get Started Free 5 Essential Steps to a Luxury Event Planning Business:ġ.
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You’ll know you’re ready when, faced with a situation that has started to go a little haywire, your professional veneer doesn’t cover total panic, but rather a real depth of experience and an understanding of viable solutions.

The high-end market is far smaller and major snafus will travel through the Champagne grapevine quickly. When you work with a variety of clients, budgets, and venues you learn to handle the good, the bad, and the “uh-oh.†You want most of your big mistakes and learning opportunities to happen before you take on luxury clients. You need experience before you can manage and allocate big budgets,†she said in a Wedding Market Chat with Wedding Market News. “You can set out with an aspiration and a goal, but experience is crucial.

Sarah Haywood, one of the world’s premier luxury wedding planners, says the best approach is working your way up, building experience, and establishing a reputation before entering the high-end market.
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How to Shift into the High-End, Luxury Event Planning Market In short, luxury events have elements that ‘wow’ guests with their exclusivity, artistry, and beauty.

